Press Release Assistance


Need help writing your Press Release? Feel free to review some of our guidance below:


The following page is designed to help you write your press release, plus give you tips and story ideas to capture the attention of local journalists and make your story stand out from the rest!


While no one can guarantee your press release will be published or used for an article, there are things you can do to improve your chances. The biggest obstacle to most press releases is the release itself.


Capitalize the first letter of all words in the headline (with the exception of: "a", "an", "the", or prepositions such as: "of", "to", or "from"). The combination of upper and lower case makes it easier to read.


Does the press release's lead (opening) address or answer the basic tenets of journalism:

  • who
  • what
  • when
  • where
  • why
  • how


Some reporters have limited online access. As a courtesy, always include a contact method for reporters who prefer to have materials mailed to them by conventional means.


Include press contact information below the text of the news release. A reporter reading your release should be able to make a decision about your story in the first screen of the message. Don't waste that space with contact information. They will scroll down to find out who to contact if they want to follow-up with you.


When you write your press release, remember your audience. It isn't your customers. Your audience consists of journalists. Journalists are in the fact business. Their goal is to provide their readers with a complete portrait of whatever they're writing about.


To appeal to the fact-oriented mind of a journalist, forget marketing emotional appeal. You need to give them the facts about your product or service, hard data that shows why your product or service is good and news-worthy. Then let them decide for themselves. If you forget this, there's no way they'll run your press release.


Don't trust your word processing program to catch errors in grammar and spelling. Have a few individuals read the release before submitting it. Do not use HTML tags, bold type or color text which may not transmit consistently across all computer platforms. Our system will remove such tags.


Top 10 Rules for a successful submission:


  1. Make sure the information is newsworthy.
  2. Tell the audience that the information is intended for them and why they should continue to read it.
  3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.
  4. Ask yourself, "How are people going to relate to this and will they be able to connect?"
  5. Make sure the first 10 words of your release are effective, as they are the most important.
  6. Avoid excessive use of adjectives and fancy language.
  7. Deal with the facts.
  8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
  9. Make sure you wait until you have something with enough substance to issue a release.
  10. Make it as easy as possible for media representatives to do their jobs.